Absolute Homes respects your privacy. This policy explains how we collect and use the personal information you supply to us. By submitting your data, you give us permission to use it under the terms set out here.
Why we need your details
We collect and use personal details — such as telephone numbers, addresses and email — so that we can:
The detail
How we receive your information
The information we hold may be supplied by you directly — by telephone, office visit or email — or by one of our business partners for marketing purposes. We class this as personally identifiable information: data that can identify you personally. This includes IP addresses (a unique string of numbers identifying a person’s computer), which we use to gather statistical information and track visitor behaviour on our website — allowing us to retarget visitors through online advertising and provide the most relevant information we can. We also collect some non-personally identifiable information: data that relates to you but does not identify you personally.
Who has access to it
Your personally identifiable details are kept by Absolute Homes until you ask for them to be removed, or we decide — in the absence of any response — that they should be. Your details will not be sold or otherwise passed to any third party, except where we are legally obliged to do so or where we believe such action protects the interests of Absolute Homes and/or the security of its staff. At times we pass non-personally identifiable information to third parties to collect statistical data for online retargeting.
How we may use it
We sometimes run marketing campaigns that use collected data to show you Absolute Homes banners and adverts on other websites (digital marketing retargeting). We do this through digital marketing networks, advert exchanges and advertising technologies such as web beacons, pixels, ad tags, cookies and mobile identifiers. The adverts you see are based on your previous visits to our website and the pages you landed or clicked on.
Use of pixels
A pixel is an analytics tool that lets us measure the effectiveness of our online advertising by understanding the actions people take on our website. At certain times we use a pixel to assess visitor journeys, allowing us to run advertising campaigns that retarget site visitors — and a wider audience — with relevant marketing information.
Use of cookies
A cookie is a small text file downloaded onto your computer when you visit certain websites, allowing a website to recognise your computer. Cookies help users navigate websites efficiently, perform certain functions, and provide information to website owners.
Cookies used by this website:
- Cloudflare (___cfduid) — identifies individual clients behind a shared IP address and applies per-client security settings. HTTP cookie, expires after 1 year.
- YouTube (GPS, Visitor_info1_live, YSC) — session cookies registering a unique ID for tracking based on GPS location (expires after 30 minutes). YouTube collects data through embedded videos, aggregated with Google profile data to display targeted advertising; used with SID to verify Google accounts and recent login time.
- Pixel Tracker (Gen_204) — expires after the session. See the pixels section above.
- Property Hive (propertyhive_recently_viewed) — session cookie tracking property-page visits to deliver a personalised experience.
Restricting or deleting cookies
The cookies we use are essential for parts of the website to operate, and some may already have been set. You may delete and block all cookies from this website, but restricting or deleting them may affect site functionality. Your browser’s Help function explains how; alternatively visit allaboutcookies.org for general guidance on managing cookies.
How secure are your details?
When you register your details, we take all reasonable steps to keep them secure and free from unauthorised access, using technology and internal systems that are updated as new, appropriate technology becomes available.
Third-party sites
Third-party websites you link through to from our site are not covered by this Privacy Policy, and Absolute Homes accepts no responsibility or liability for their actions. We advise checking the policy of each site you visit.
Removing or changing your information
If you wish to change the information we hold about you, or have it removed from our database permanently or temporarily, please contact us using the details on this page or the form on our Contact page. Your information will be changed or removed as soon as practically possible.
Making a complaint about your data
In the unlikely event you have a complaint about the way your details are used or stored, please contact Rob@absolute-homes.co.uk.